My Role

I worked with BIPOCANN as their communications director, supporting the organization’s mission by documenting events, mentorship programs, and community gatherings.

• The people at the center of the work
• The collaborative, educational nature of the programs
• The professionalism and credibility of the organization

The content I produced was used across social media, marketing materials and digital communications to help BIPOCANN strengthen its public presence, attract partners, and document the real-world impact of its initiatives.

Selected Work

This project included coverage of:

• Social Equity Mentorship Programs
• Educational panels and workshops
• Community networking events
• Behind-the-scenes moments that highlight connection and collaboration
• One on One interviews with mentorship participants

The goal was no just to capture events as they happened, but to create a library of visuals that BIPOCANN could reuse to tell as consistent, human-centered story over time.

The visual content created for BIPOCANN helped:

Strengthen brand credibility with partners, sponsors and attendees

Increase visibility of mentorship and education initiatives

Providing reusable assets for ongoing marketing and outreach

Accurately reflect the diversity and community centered values of the organization

By prioritizing authenticity over polish-for-polish’s-sake, the visuals resonated with both internal stakeholders and the broader cannabis community.

My Approach

My approach to working with BIPOCANN centered on respectful documentation and internal storytelling.

• Rather than staging moments or over directing participants I focused on:
• Observing and anticipating meaningful interactions
• Capturing genuine emotion and engagement
• Balancing candid moments with clear, professional coverage

This allows the content to feel true to the lived experiences of participants while remaining polished enough for organizational use.

This project demonstrates how I approach work rooted in community, advocacy and purpose.

For organizations doing meaningful work, strong visuals aren’t about spectacle – they’re about clarity trust, and representation. My role is to help translate that work into visual assets that communicate impact without losing authenticity.

• Clients working with me can expect:
• A people-first storytelling apporach
• Sensitivity to mission-driven work and community spaces
• Visuals designed for long-term use across platforms
• Collaboration built on trust shared values

If your organization needs visuals that reflect both professionalism and purpose, this is the framework I bring to every project.