Figgro Case Study
Figgro
Figgro is a seed to sale platform built for the cannabis industry, designed to help operators streamline their workflows by connecting critical business systems into one centralized platform. Instead of jumping between METRC, ecommerce platforms, merchandising tools, and spreadsheets, Figgro allows teams to manage their data in one place.
The platform is built for cannabis professionals at every level – from retail staff to operators and executives – helping businesses make clearer, more informed decisions through connected data and improved visibility.
My Role
I worked with Figgro as a Videographer, Editor and Content Strategist, with a primary focus on education and platform adoption.
My responsibilities include:
- Leading video production for Figgro University, the platform’s official tutorial and onboarding program.
- Writing scripts and voiceovers for all educational content
- Recording screens captures and walkthroughs of the platform
- Editing and animating videos for clarity and accessibility
- Producing longer form demo content alongside Figgro’s founder
- Managing and creating social media content focused on platform value and use cases
Selected Work
Figgro University
Figgro University serves as the primary onboarding and education resource for new and existing users of the platform. I produced the entire series end-to-end, including:
- Writing clear, step-by-step scripts for each tutorial
- Recording voiceovers tailored to cannabis professionals
- Capturing detailed screen recordings
- Editing and animating footage to zoom, highlight, and guide viewers through specific actions
The goal was to reduce friction, shorten learning curves and empower users to confidently perform essential tasks needing to run their business.
Marketing & Demo Content
In addition to educational content, I worked on:
- Social media videos highlighting what Figgro can do for businesses
- Messaging around replacing spreadsheets and disconnected tools
- Explainers around concepts like cost per gram and operational efficiency
- Longer form demos featuring the founder, showcasing real-world workflows
Impact & Results
The content supported Figgro by:
- Improving platform onboarding and user confidence
- Reducing reliance on one-on-one support through clear tutorials
- Helping articulate Figgro’s value proposition to new customers
- Creating a scalable education system that grows with the platform
Process & Approach
My approach with Figgro centered on clarity, usability, and scale
Because the platform is feature rich and data heavy, the process focused on:
- Breaking workflows into digestible steps
- Designing videos specifically for learning, not just promotion
- Using animation and zoom techniques to guide attention
- Writing scripts that spoke directly to cannabis operators
- Ensuring consistency across all educational and marketing content
Every piece of content was built to be functional first, without sacrificing polish or professionalism.
What This Means for Clients
This project demonstrates my ability to support software platforms and technical products through clear, intentional content.
For clients offering tools, systems or services:
- I translate complex processes into approachable education
- I create content that reduces friction and improves adoption
- I balance strategy, storytelling, and technical accuracy
- I design scalable systems, not just one-off vibes
If your platform needs content that teaches, supports, and sells, this is the level of care and execution I bring to every project.